Interview: Fully Baked

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Fully Baked Gear:

By Julian Cuebas

I reached out to Fully Baked CEO, and friend Tatiana Nelson to get some insight on her vibrant aliens and local entrepreneurship. Here’s a light talk about who Fully Baked is and the process Tatiana has gone through to manifest her brand as one to inspire confidence and look great doing it.

What is Fully Baked? How did it start?
Tatiana: Fully Baked is an apparel brand that supports a Lifestyle. The lifestyle being to chase dreams that you desire, despite the judgement or standards of others. Because once you get to a point of self-actualization, you realize that you yourself are Fully Baked!

How has it changed since you started it?
Tatiana: It changes more so internally. As the sole proprietor, I learn new things daily to help my business production grow.

What is your design process like?
Tatiana:  I’m the visionary and stylist myself, so I use my judgement first and then I consult with my friends and graphic designer. Which happens to be my brother.

How do you feel about the internet and its role in your business?
Tatiana: The Internet is a powerful platform and if used correctly, it can help grow a business drastically.

Who is Fully Baked for?
Tatiana: Fully Baked is for the world. We ALL need to put aside our fears of others and their opinions and just follow our hearts while looking great doing it!

Do you collaborate or are you the sole designer?
Tatiana: As much as I would love to collaborate most people are self-fulfilled so I typically design alone.

What’s something difficult you have had to overcome in your business?
Tatiana: The hardest part to me is the financial aspect. Typically start up funds are necessary for a new business. But I’ve come into the business without it so I have had to adapt and maneuver differently.

What projects are you currently working on?
Tatiana:  Currently I am working on varieties of winter apparel. I can’t give too much insight but a new Alien logo design is a huge thing right now!

Any other words or comments?
Tatiana: SUPPORT YOUNG LOCAL ENTREPRENEURS we are the future!!